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Thursday, March 30, 2006

Jason: The Pitch Hierarchy

I should be in bed - I was out celebrating some great POSTCARDS related news last night, however, and had a bunch of phone calls and emails to attend to when I got home.

Creator announcements will start coming in April. All thirteen stories are allocated and there's the one story I'm going to be leaving open to submissions. I'm not going to make a long post but I do want to drop a little lesson I learned about pitching to creators.

Write down everyone you'd want to be in the book, regardless of how ridiculous some of them may seem. My list had Neil Gaiman, Craig Thompson, and other people who just seemed ridiculously out of reach as well as guys like Josh Fialkov who's a friend and huge supporter and would likely do the book if it was about paint drying.

Separate them into groups based on relationship to you and how difficult you think it'll be to get them to contribute to the book. I divided the creators on my list into:

1) Friends
2) People I've Worked With
3) People I've Met
4) People My Friends Have Worked With
5) People I Can Get Put in Touch With
6) People Who I'll Likely be Contacting off of Their Website Email Address
7) People Who Likely Won't Even Acknowledge I Exist

I then proceeded to pitch. Got several friends on board before moving onto people who contributed to WESTERN TALES OF TERROR. Once I had some names under my belt I reintroduced myself to people I met at cons, told them about the book and who's interested. Got some more people. Worked some connections to get introduced to people I've never met and got some more names attached to the book.

Then came the embarrassing part - the part where I go to someone's website and email the dreaded "info@" or "mail@" email addresses. But by the time I started doing that I had plenty of people attached to the book and it wasn't that hard of a sell.

So I eventually found myself with 12 solid teams and it was time to make a play for a #7 - someone who normally wouldn't acknowledge my existence. The gentlemanly Chris Stevens worked his magic and put me in touch with the guy most likely to go for the book based on subject matter and talent involved.

And I got him. And it was surprisingly easy.

Moral of the story? Make a project people want to be a part of and show them that other people want to be a part of it, too.

Goodnight, folks. Have a great weekend - I know I will.


Caleb Monroe said...

Interesting approach. Starting with the same initial heirarchy list, I think I would have aimed for the 7s a little sooner in the proccess, with the hopes that one 7 might attract another, or more 6s, etc. But then again it might have taken all the 1-6s to get the 7 in the first place. Something for me to think about in the future.

12:45 PM  

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